In a bid to accommodate a wider expanse of community needs both within and outside of its organization, Sri Lanka’s leading IT innovator, PC House devised a broad and comprehensive CSR policy.  The expanse of its CSR ambitions is seen in terms of both the organizational values and employee-centered well being programs of its internal CSR policy and the company’s CSR external policy, which focuses on community service projects in the areas of public education, health and safety.

PCH’s attention in CSR has lately expanded to mitigate the impacts of environmental problems in Sri Lanka. These projects include environmentally friendly motherboards and improved power efficiency through Gigabyte technology. Teaming up with Dell, PC House now plans to implement an e-waste management system that would permeate all levels of IT experts, service providers, and manufacturers in the country.

The e-waste management initiative will focus on small changes such as including labels on electronic items that assist recycling to promoting larger changes in the local IT industry such as ensuring that computer components and peripherals are recyclable and the product cycle of IT products are designed in a manner that would encourage a recycling infrastructure among consumers and users.

On their reason for collaborating with Dell, Mr. S.H.M. Rishan, Chairman of PC House & its Group PCH Holdings said, “Dell leads the industry by being the first to offer a free worldwide recycling program for consumers.  The company also has an effective waste-management policy that helps to prevent the unauthorized dumping of electronic waste in developing countries by requiring that equipment be tested and certified as “working” prior to export and expanded their definition of electronic waste to include all non-working parts, irrespective of material composition.  Dell also announced recently that they Ban the Export of Electronic Waste to Developing Countries.  So it seemed fitting that in bringing this much needed change to how the local IT industry and users treat the environment, we team up with a company like Dell that has such a successful work-in-practice model from which we too could draw ideas and solutions.”

In a recent statement Mike Watson, senior manager of Dell Global Recycling Services has been quoted saying, “Today we’re making it even easier for environmentally-conscious customers to do the right thing. Every technology provider has a responsibility to provide free, easy and responsible recycling to consumers worldwide. We hope 2009 is the year that brings the industry together around this shared principle.

PC House plans to implement this new e-waste management initiative in Sri Lanka before the end of this year. They intend to dispose Dell PC waste in an environmentally responsible manner using stringent, global recycling guidelines. The company will also offer customers the opportunity to donate working, used computers to benefit non-profit organizations in their communities, regardless of the brand of the equipment.

Source Daily Mirror