The Tata Nano, the small car known as the world’s cheapest car unveiled in the Indian automobile market might head towards other similar markets in Asia. The car which has been on sale in India for nearly two years now has been facing an uphill task of generating sales and exports might help the company to achieve further numbers projected.

According to a report in Bloomberg, Tata Motors may expand sales of the Nano to countries such as Thailand, Sri Lanka and Bangladesh as early as this year as demand for the egg-shaped vehicle rebounds in India. The report quoted Tata Chief Executive Officer Carl-Peter Forster as saying "We will go after these markets one after another. The Nano is a raw diamond that needs polishing." He mentioned that Nano sales are likely to climb to 8,000 to 10,000 cars a month "soon" from a current rate of 6,000 to 7,000 deliveries as the Mumbai-based automaker expands marketing for the model and continues to offer 100 percent financing to customers who can't afford a down payment.

The report stated that the Nano's registrations in December rose to 5,784 cars from a record low of 509 in November. The manufacturer has more than doubled warranties and offered easier financing to promote the model. The December tally, a 60 percent increase from a year earlier, was below the 9,000-car monthly sales record reached in July. Mow it has been reported that Tata Motors is also offering maintenance packages, including one for 99 rupees a month, and inviting

prospective customers to meetings with Nano owners to overcome the concerns of first-time car buyers. It was also stated in the report that the model's sales fell on a month-on-month basis from July through November because of price increases and safety concerns following reports of at least three fires with the model. In response to the drop, Tata began a television advertising campaign and adding sales points in smaller towns in December, the same month it lengthened warranties to four years or 60,000 kilometers (37,300 miles) and introduced the maintenance plan.


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